Hamburg, 25 June 2026 – The SaaS logistics platform myleo / dsc has been awarded the German Brand Award 2026 for its “Museum of Modern Yard” campaign. The award was presented in the category ‘Excellence in Brand Strategy and Creation – Brand Communication – Fairs & Exhibitions’. In doing so, the jury recognised a brand presentation that demonstrates how complex B2B software can be communicated in a surprising, relevant and practical way.
The award went to the trade fair campaign “Museum of Modern Yard by myleo / dsc”, which creatively combines yard management, LogTech and brand communication. At the LogiMAT and Transport Logistics 2025 trade fairs, “MoMY” translated the challenges of modern plant and yard logistics into an eye-catching campaign concept. The entries were assessed by a 17-member expert jury comprising representatives from business, academia, communications and culture. The assessment criteria included brand positioning and strategy, differentiation and implementation.
“Museum of Modern Yard” offers a creative take on yard logistics
“This award sends a strong message: logistics software doesn’t have to come across as dull, complicated and interchangeable. With the Museum of Modern Yard, we’re showing that SaaS, yard management and LogTech can be presented in a different light: boldly, clearly, closely aligned with our customers’ real-world challenges, and with a brand that sticks in the mind,” says Guido Weiland, CEO of leoquantum GmbH, the provider behind the myleo / dsc software platform. “The award confirms our ambition not only to digitise processes, but also to change the way we talk about logistics. After all, modern logistics deserves modern brand communication.” The campaign was led by Robert Ibisch, Head of Design; Felix Maliers, Head of Content; and Carolin Wagner, Marketing & Communications Specialist at leoquantum GmbH, in collaboration with exhibition contractor Bbuilt.
Instead of a dry list of features, myleo / dsc puts the yard centre stage: as a place where waiting times, media disconnects, a lack of transparency and manual processes pile up day after day to create creative chaos. myleo / dsc provides the answer in the form of a SaaS platform for digital site and transport logistics: transparent, connected, scalable and with a clear focus on reducing the operational burden.
myleo / dsc puts the spotlight on yard management
With this award-winning campaign, myleo / dsc is deliberately positioning itself differently in a market that is heavily technology-driven. The brand combines technical depth with clear, accessible visuals, highlighting the value that digital yard and transport processes bring to industrial and commercial enterprises. For companies with high volumes of trucks, complex plant structures and numerous interconnected systems in particular, it is clear that a digitally controlled yard is not just a ‘nice-to-have’, but a key driver of efficiency, transparency and resilience.
The German Brand Award is one of the most prestigious accolades for brand work in the German-speaking world. It is organised by the German Design Council, which has been regarded as the leading authority on design in Germany since 1953. A total of 1,676 projects from 18 countries were submitted for the 2026 edition. Under the theme ‘Brand Forward’, the award is focusing in its anniversary year 2026 on brands that see change as a driving force. This is precisely where myleo / dsc comes in: the platform represents a new generation of logistics IT that connects people, systems and processes. The fact that this approach has now been recognised with the German Brand Award 2026 underlines the relevance of myleo / dsc as a strong, distinctive brand in the SaaS and LogTech markets.